01 / Context & Challenge

Creating a stable outdoor AR experience in a dense, unpredictable urban environment is a significant challenge. The client needed a geolocated city tour app that could precisely anchor animated 3D characters to busy streets and sidewalks, maintaining visual immersion despite variable lighting, traffic, and pedestrians.

02 / Solution

A cross-platform mobile application powered by Unity and AR Foundation was developed for precise outdoor positioning. The experience transforms Amsterdam into a playground where 3D monsters appear at key landmarks, sharing local stories through custom voiceovers. The app also features integrated in-app purchases and automated email collection.

03 / Process

Sixdan Studio designed the entire user journey and interface logic from scratch. Complex outdoor UX scenarios were mapped out for on-the-go usage, interface layouts were created for both iOS and Android, and step-by-step visual flows were designed to guide users to find and interact with the AR characters in the city space. Collaboration with the development team ensured that all design patterns were accurately implemented.